May 4, 2008
MICROSOFT

Microsoft Walked Away from Yahoo

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Microsoft (MSFT) has withdrawn its three-month-old offer for acquiring Yahoo (YHOO) because the two sides cannot agree on an acceptable sale price.
The merger of the two companies was designed to tackle Google, an internet search and media giant company. Now Microsoft says it will go it alone and take on Google in internet services all by itself.
After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal.
Steve Ballmer, Microsoft’s CEO


Despite Microsoft best efforts, including raising their bid by roughly $5 billion, Yahoo! has not moved toward accepting their offer. Microsoft explain five reasons why it is a good move for Microsoft to withdrawn its offer:
It would fundamentally undermine Yahoo!’s own strategy and long-term viability by encouraging advertisers to use Google as opposed to Yahoo’s Panama paid search system. This would also fragment Yahoo’s search advertising and display advertising strategies and the ecosystem surrounding them. This would undermine the reliance on Yahoo’s display advertising business to fuel future growth.
Given this, it would impair Yahoo’s ability to retain the talented engineers working on advertising systems that are important to Microsoft’s interest in a combination of Microsoft’s companies.
It would raise a host of regulatory and legal problems that no acquirer, including Microsoft, would want to inherit. Among other things, this would consolidate market share with the already-dominant paid search provider in a manner that would reduce competition and choice in the marketplace.
This would also effectively enable Google to set the prices for key search terms on both their and Yahoo’s search platforms and, in the process, raise prices charged to advertisers on Yahoo. In addition to whatever resulting legal problems, this seems unwise from a business perspective unless in fact one simply wishes to use this as a vehicle to exit the paid search business in favor of Google.
It could foreclose any chance of a combination with any other search provider that is not already relying on Google’s search services.


Microsoft wants to catch up with Google. Together with Yahoo this could have been achieved faster. Now, Microsoft believes that the company can do it alone — although at a slower pace.


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Microsoft Walked Away from Yahoo
Despite Microsoft (MSFT) best efforts, including raising their bid by roughly $5 billion, Yahoo! (YHOO) has not moved toward accepting their offer. Microsoft explain five reasons why it is a good move for Microsoft to withdrawn its offer.
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Posted On: May 5, 2008 09:57 PM
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Date: May 4, 2008
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