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Fujifilm has announced a radical departure from current imaging systems with the development of a completely new, real image system (3D digital camera, 3D digital photo frame, 3D print) that marks a complete break from previous attempts to introduce this technology.
One major benefit of the FinePix Real 3D System is that for digital camera LCD playback, display and print, the consumer can enjoy the image just as it was originally seen with the naked eye. This project is based on the broad concept of producing images as lifelike as possible, or more simply, "capturing an image exactly as your eye sees it". The "Real Photo Technology" program is determined to improve key quality metrics for each generation of camera, like "high resolution with low noise", "expanded wide dynamic range", "intelligent scene recognition", "intelligent flash", "face detection", etc., culminating of a new type of sensor, Fujifilm Super CCD EXR, which will take image quality to levels hitherto undreamed of.

FinePix Real 3D System is also paving the way for new possibilities in 2D photo enjoyment. At the heart of the system, is a new concept camera fitted with dual lenses. Each lens can capture stills or movies from a slightly different position, producing the basis of the 3D image. By combining new dual lenses System, a new function was achieved. For example, image quality improvement function (Simultaneous Dual-Image Shooting: Multi-Expression).

A new 8.4 inch, "FinePix Real 3D Photo Frame" with over 920,000 pixels has also been developed. The LCD monitor on the camera and the stand alone display panel share similar technologies in that the problem of screen flickering and image ghosting, which has beset earlier developments, has been solved, giving crisp, high resolution viewing of images in glorious 3D or standard 2D. A newly developed "light direction control module" in the back of the LCD controls light to right eye and left eye direction. This light direction control system enables easy and high quality 3D viewing without special 3D glasses.

Fujifilm claims that their newly developed 3D system would be different from the previous 3D systems were hampered by poor image quality, and a cumbersome user experience, which often meant the need for special 3D glasses.

The new 3D image system features advanced image signal processing and micro-component technologies, and is so far able to demonstrate a camera, a viewing panel and a 3D printing system.

New dimensions in imaging mean a wealth of new possibilities which will revolutionise the way consumers enjoy imaging. Fujifilm is determined to leverage its considerable technical resources to explore 3D in everyway possible, to produce products that expand the imaging market, while at the same time, give future generations of consumers an even richer imaging experience than was conceived at the dawn of the digital age.